ADULT BLISS
EMPLOYER OF THE YEAR
NOMINATED FOR
Glen Osmond
Profiles on this page have been prepared and submitted by nominees or their representatives as part of the South Australian Pride Awards process. Content reflects the words, achievements, and information provided in those submissions. Pride Adelaide has not edited profiles beyond minor formatting or clarity adjustments. Inclusion on this page does not represent an endorsement, assessment, or ranking and does not influence the independent judging process.
How would you describe yourself or your work in one sentence?
Normalising pleasure, championing inclusion, and building safer spaces for everybody.
Tell us a little about what you do
Adult Bliss is a South Australian sexual health and wellness business based in Glen Osmond. We provide inclusive, sex-positive retail, education and community support focused on dignity, safety and empowerment.
Our work goes beyond selling products. We prioritize education, professional development and evidence-informed practice, ensuring our team can provide accurate guidance around pleasure, sexual health, consent and identity.
We create safe, welcoming spaces for LGBTQIA+ individuals, couples and people exploring their sexuality for the first time. Through workshops, community partnerships and responsible retail practices, we treat sexuality as a normal and important part of overall well being.
At its core, our work is about helping people feel informed, respected and supported.
What impact or achievement are you most proud of this year?
Over the past four years, we have delivered approximately 40 educational workshops out of our GLen Osmond Location, covering topics such as consent, communication, sexual health and kink education. These sessions run every 3–5 weeks and provide structured, safe environments for adults to learn and ask questions without shame.
Since 2018 We have built a community of more than 9,000 South Australians. Based on our internal surveys, between 30–45% of our community identify as LGBTQIA+, reflecting our role as a trusted and affirming space within the state. These surveys are also used to develop meaningful professional development presentations for workplaces and mental health professionals on topics including gender, sexuality and sexual and mental health.
Internally, a majority of us identify as LGBTQIA+, and our workplace culture prioritizes representation, safety and genuine inclusion, not just customer-facing messaging.
Through consistent education, community engagement and inclusive employment practices, we attempt to help normalize conversations around sexual well being in a sector often treated as taboo.
Why does your work matter to the community?
Sexuality is a core part of identity and well being, yet many South Australians still struggle to find spaces where they can explore it safely and without judgement. Our work matters because we provide that space.
In an industry often associated with stigma or impersonal retail, we intentionally create an environment where people can ask questions, seek advice and explore their sexuality with dignity. We regularly hear from community members who tell us that having a visibly inclusive, affirming space has made them feel safer and more confident in themselves.
We have been one of the only retailers in South Australia to stock and professionally fit binders in-store, offering gender-affirming products alongside knowledgeable support. For many customers, this has meant access to safer options and informed guidance that would otherwise require navigating online purchases without assistance.
Our visible commitment to inclusion is deliberate. Pride flags and affirming signage are not decorative, they signal safety. For LGBTQIASB+ customers, seeing representation at the door reduces barriers before a conversation even begins.
We extend our impact beyond retail by supporting queer-focused organizations including Minus18, SARAA and previously The Drop In Care Space, contributing to broader community well being initiatives. We also regularly refer community members to services such as Thorn Harbor, SAMesh, SHINE SA and LGBTQIASB+-inclusive mental and sexual health providers, helping people access the support that sits beyond our role.
Our work matters because it reduces isolation, increases access to safe resources, and helps normalize conversations about sexuality and identity.
What would you like voters to know when voting for you?
We’re grateful just to be nominated. If our work has helped people feel safer, more informed or more confident in themselves, that is what matters most to us.